Although the younger generation of parents I surround myself with completely understands this lifestyle change, try explaining this to the generation of parents that came before us. My family has been committed to eating organic since 2007, and during that time, I always new my own mom wondered what all the fuss was about. Why spend more money on product that looks the same. Well, I had my mom and dad sit down to watch Food Inc., and although they were interrupted multiple times by my son, I'm pretty sure they walked away feeling different about where food really comes from. It's hard to watch the many scene's of slaughter houses, chicken houses and cruel conditions and still want to eat a McDonald's hamburger.
I think with may of the small changes I see my own peers making with their families, we may even see a small impact on the larger food corporations, but may not see the big change that is needed during our lifetime. What I can guarantee is that I educate my own family about healthy alternatives that we can eat without worrying about the affects on our bodies.